Ek Villain turns box office hero, earns Rs 50.70 crore

Update: 2014-07-01 22:11 GMT
The three-day box office collections indicate that movie buffs are loving Ek Villain. The Balaji Motion Pictures’ latest offering has set the cash registers ringing ever since it hit the screens 27 June.
‘Ek Villain has so far collected Rs. 50.70 crore (Friday Rs. 16.72 crore, Saturday Rs. 16.54 cr., Sunday Rs. 17.44 cr.).

Released on 2539 screens nationwide, the romantic thriller has emerged as one of the biggest openers of the year in terms of screen average, said a statement. Tanuj Garg, CEO Balaji Motion Pictures, said: ‘Not only is this opening the biggest for the studio, but for the industry too in light of the screen count. We scored big despite no advantage of a bank holiday weekend.’

He predicts that with ‘compelling content, strong word of mouth and exemplary marketing’, the Riteish Deshmukh, Sidharth Malhotra and Shraddha Kapoor starrer is poised to ‘sustain and enjoy a glorious run’ at the box office. 

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