Yash Raj Films’ Dhoom 3 is ready to come out 20 December and producer Aditya Chopra, looking for a unique marketing strategy, won’t settle for anything less than a ‘never before idea’ to promote the movie.
‘Aditya Chopra has told his entire team that until there is a ‘never before idea’, they should not even discuss anything regular,’ said a source close to the production house.
‘All marketing initiatives from theatrical launch to music launch to every other activity will be done in a never seen before avatar,’ the source added. Directed by Vijay Krishna Acharya, the third film has Aamir Khan.
‘Aditya Chopra has told his entire team that until there is a ‘never before idea’, they should not even discuss anything regular,’ said a source close to the production house.
‘All marketing initiatives from theatrical launch to music launch to every other activity will be done in a never seen before avatar,’ the source added. Directed by Vijay Krishna Acharya, the third film has Aamir Khan.