FICCI, National Book Trust, India and State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) and People’s Republic of China co-organised CEO Speak 2016, one-of-its-kind forum of CEOs of publishing industry. The programme was focused on India-China cooperation in publishing.
Delivering keynote address at the occasion Sun Shoushan, Vice Minister, SAPPRFT, People’s Republic of China, emphasised that China and India have a long history of cultural exchanges.
Chinese and Indian publishers have made a great contribution to the communication between two countries. The communication is wider, the content is richer, and there are more and more opportunities. He suggested that the Chinese and Indian publishing houses to cooperate in the area of digital publishing. Le Yucheng, Ambassador, Embassy of People’s Republic of China, New Delhi, said that he has widely travelled in India and was fortunate to find people speaking in Chinese in some places. He even found menus in Chinese in some Indian restaurants. He emphasised on people-to-people ties between the two countries.
Yucheng reiterated that cooperation in publishing between India and China, will further strengthen ties and will lead to an exchange of ideas and knowledge. In his welcome address, Baldeo Bhai Sharma, Chairman, National Book Trust, India said that while, history has witnessed thousands years of cultural contact between the two countries, and that really gives the foundation to carry forward the tradition, it is now time that more understanding of contemporary culture and literature is also created.
Devin Narang, Managing Director (India), Sindicatum, emphasised on possible areas of cooperation between India and China, encouraged publishers to explore translating opportunities in books.