Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now, for the first time, it's addressing a growing cloud over the industry: obesity. The US-based company began airing a two-minute ad during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the debate over sodas and their impact on public health. The ad lays out Coke’s record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind, not just soda.
Coca-Cola says the campaign will kick off a variety of moves that will help address obesity in the year ahead.
Coca-Cola says the campaign will kick off a variety of moves that will help address obesity in the year ahead.