NSE on Monday rebranded all its indices to include 'Nifty' in their names as against the name 'CNX' used currently, in a bid to capitalise on the brand name of its benchmark index.
NSE's flagship 'CNX Nifty' index has now become 'Nifty 50', Nifty Junior has become 'Nifty Next 50', CNX IT has become 'Nifty IT', among others. "Today onwards, the entire family of indices from NSE's group company -- India Index Services & Products Ltd (IISL) -- will be rebranded, with a pre-fix Nifty and some changes in names to make it more significant and meaningful," the exchange said in a statement.
"While this is an important indication of attractiveness of the Indian market, it is also a significant indication of the trust, faith and respect for the Nifty brand name. It is only natural that the name Nifty should be the natural choice and become the umbrella brand," the exchange MD and CEO Chitra Ramkrishna said in a statement.