London: Tata Motors-owned Jaguar Land Rover on Thursday announced that all its new car models will be electrified from the year 2020.
The luxury brand, acquired by the Indian automotive giant nine years ago, unveiled plans for a range of fully electric, plug-in hybrid and mild hybrid vehicles in the coming years.
"Every new Jaguar Land Rover (JLR) model line will be electrified from 2020, giving our customers even more choice.
We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles," Dr Ralf Speth, JLR Chief Executive Officer, revealed at the inaugural Tech Fest in London on Thursday.
"Our first fully electric performance SUV, the Jaguar I- PACE, goes on sale next year," he said.
It has not set any timeline for a move away from petrol entirely as yet.
The company also presented the Jaguar Future-Type as a vision for the car of 2040 and beyond.
"The fully autonomous virtual concept explores mobility for the connected world of tomorrow, where vehicles could be shared not owned," JLR said.
It includes Sayer, the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks.
"The advanced speech recognition software will allow it to answer your questions, connect you to the news, organise your travel and select your entertainment. Sayer knows what's in your fridge and can even order your shopping or a pizza. You will never run out of milk again. It will be your go-to device," JLR claims.
JLR's first-ever Tech Fest, open to the public at Central Saint Martins in London from Friday until Sunday, is based on the theme of "Technology with Heart".
It is marked by a series of debates and discussions on the future of mobility and technology and includes a live challenge to test potential JLR recruits technical ability, logical-thinking and memory.