Mumbai: In its 50 years of existence, TAPARIA TOOLS LIMITED (TTL), a Mumbai based hand tools manufacturing company has deployed every known right method to market its products across the country. This was necessary, as it initially had formidable competition from products of other Indian companies are no longer considered as any concern to TTL (which now commands almost 80-85 percent market share in the organised sector).
Marketing a high quality hand tool is quite a task, says Harnarayan Taparia, the 84 year old CMD of the Rs. 400 Crore TTL, in a market. TAPARIA TOOLS Ltd, an 150-9001 accredited company, started manufacturing hand tools in 1969 in India in technical collaboration with a reputed company by the name of A. B. Bahco of Sweden. The company has a well laid out fully equipped factory located at Nashik.