New Delhi: Premium video streaming company Netflix on Wednesday announced a Rs 199 mobile-only plan in India as it looks to woo viewers amid intense competition from Amazon Prime Videos and other local players.
The video content platform, which had been testing the mobile-only plan for several months in India, has also restructured its three existing plans.
Indians spend 30 per cent of their time on entertainment, they are consuming content on the go and in their homes. Members in India watch content on their mobile phones more than anywhere else in the world, Netflix Director Product Innovation Ajay Arora told reporters here.
He added that more people sign up for Netflix service on mobile phones in India more than any other country.
"The mobile plan for Rs 199 a month is made for India. Users will have access to the same unlimited standard definition (SD), ad-free content under this plan," he said adding that this will help the company expand to smaller cities in the country.