Kolkata: Advertisement Standards Council of India (ASCI), the apex body to regulate advertisements to promote fair competition, has rejected Hindustan Unilever's (HUL) objection to the Emami campaign for its Fair & Handsome mens fairness brand variants.
The complaints, filed by Hindustan Unilever against two fairness brand variants of Emami, had been rejected by the Independent Review Committee (IRC) of ASCI, an Emami spokesman said on Tuesday.