New Delhi: E-commerce major Amazon.in on Sunday said it has crossed the 3-lakh seller base in less than five years of the company s operations in India.
Of this, one lakh new merchants were on-boarded in seven months.
Amazon, which is locked in an intense battle with homegrown rival Flipkart, has been aggressively ramping up its operations in the country. It has pumped in billions of dollars to strengthen its seller and customer base as well as towards building infrastructure.
Amazon India Director and GM, Seller Services Gopal Pillai said that the "steep increase" in the seller base was attributable to various India-first innovations that have encouraged seller participation across the country, especially from tier II and III cities.