When the disaster of high impact struck on 16-17 June in all four pilgrimage places, the entire national media highlighted the casualties and destruction, and then shifted to rescue and relief operations. In the process, the message that reached to tourists was that the hill state is not safe and secure during this monsoon, said Manu Kochhar, the vice-chairman of Confederation of Indian Industry (Uttarakhand State Council) on Friday.
‘At that time, no influential personality from this state came in front of camera and tries to tell the real picture of the situation. Had it been so, the fear factor has not entered in the minds of tourists. The natural disaster has gone, but its shadow is still there in the minds of many’, Kochhar said.
He further said that we have advised the state government to go for image building of this hill state in a new professional and pragmatic way.
‘A reputed and national level ad agency can be hired for the same, where professional team of traveller writers and photographers could attract tourists/travelers from all the other states’, Kochhar added.
‘At that time, no influential personality from this state came in front of camera and tries to tell the real picture of the situation. Had it been so, the fear factor has not entered in the minds of tourists. The natural disaster has gone, but its shadow is still there in the minds of many’, Kochhar said.
He further said that we have advised the state government to go for image building of this hill state in a new professional and pragmatic way.
‘A reputed and national level ad agency can be hired for the same, where professional team of traveller writers and photographers could attract tourists/travelers from all the other states’, Kochhar added.