Rashmi Bansal, has a string of bestselling books to her credit. At a young age of 24, she chose the road of entrepreneurship and created a niche for herself in the media industry. As she releases her new book Follow Every Rainbow which is on the lives of women entrepreneurs, she opens up here what a woman has to face to establish herself in the field of entrepreneurship and what her first love is.
Your new book Follow Every Rainbow is based on women entrepreneurs. Tell me something more about it.
Follow every rainbow’ is the inspiring story of 25 women entrepreneurs who started their own business as well as raised a family. These women are from all parts of India and span the age group from 26 to 70. Their businesses range from the very large (national brands such as Biba, Baggit and Cremica) to small but unusual (pharmaceutical plant, loan recovery agency and waste management). These stories can inspire any ordinary woman to convert her latent passion into a business, to dream and to achieve her hidden potential.
You are quick in releasing books.Your last book Poor Little Rich Slum came in 2012 and now we are just three months into this year and you are here with a new book. So how do you manage everything as you co-own JAM?
The work of researching and writing this book – Follow Every Rainbow – was going on for the past two years. Once I completed all the preliminary work, it took me only three months of concentrated efforts to complete the book.
As for JAM, I am not a hands-on editor now, as I have a young dedicated team that handles the day to day work. My main focus is writing books.
Till now, you have written only on entrepreneurship. Do you have any plans to write on a different subject?
I find entrepreneurship to be vast and endless ocean of stories. At present I have no plans to write on a different subject.
Do you think women have to face ‘extra challenge’ of gender-bias in the industry in their budding years?
More than gender bias I feel women face the stress of how to manage their career and family responsibilities. Often, they will compromise for the ‘greater good’ i.e focus on raising children because they do not get required emotional and social support to make it possible to have both.
If I am not wrong, you are the first generation entrepreneur in your family. How difficult was it for you to establish yourself?
I opted to start my own company at the age of 24. No doubt it was unusual at the time and my parents were apprehensive. However, they did not stop me from doing what I wanted to do. And today they say I definitely made the right decision.