The all inclusive brand factory
1 March 2013 11:28 PM GMT
If diamonds are a girl’s best friend, then luxury brands are surely their best acquaintances. The obsession with brands is common to women and men world over. The word ‘brand’ is synonymous with a marquee, which indicates a certain product identity that is well known. A product that is recognised is casually referred to as a brand. Among brands, however, there are categories starting from everyday use products like toilet soap to luxury brands like high-end cars.
Brands may be around us, but often we take them for granted unless of course we have forked out a lot of money to buy a branded product. For example, if we see a luxury car, the first thing that crosses our mind is how much it costs or how expensive it is to maintain. Thus, it is human nature to notice a br and that is associated with an expensive product. This phenomenon is what has propelled the huge demand for luxury brands. Be it an expensive suit or an expensive handbag — the primary object is to flaunt it so that our friends, acquaintances or even passersby notice.
Other than a few people I know, most people possess luxury brands that act as an extension of their flamboyant personality. On a derogatory note, such people are called ‘brand wh***s’ as they commonly switch luxury brands just to show off. However, this may be a matter personal choice even if it is considered a vulgar show of money.
As the craze for expensive branded product increased over the years, people who could not afford too have begun to aspire for brands. This is something that has been identified by many luxury brand makers. Luxury car makers the world over have diversified into the budget segment to boost their sales. Unlike the 1960s and 70s, when luxury brands were the privy of the super rich, today’s luxury product makers have a wide range of products under the same brand name. This makes it easy for even someone from the upper middle class to buy into a luxury brand. This would have probably been an unfinished dream for his father.
Thus today’s generations have it a lot easier than their predecessors thanks to recession-driven economies. As luxury brands are more easily available, their market penetration has increased significantly. Thus brands have come a long way ……
Salloli Kumar has been a regular on the page 3 circuit for nearly a decade.
Brands may be around us, but often we take them for granted unless of course we have forked out a lot of money to buy a branded product. For example, if we see a luxury car, the first thing that crosses our mind is how much it costs or how expensive it is to maintain. Thus, it is human nature to notice a br and that is associated with an expensive product. This phenomenon is what has propelled the huge demand for luxury brands. Be it an expensive suit or an expensive handbag — the primary object is to flaunt it so that our friends, acquaintances or even passersby notice.
Other than a few people I know, most people possess luxury brands that act as an extension of their flamboyant personality. On a derogatory note, such people are called ‘brand wh***s’ as they commonly switch luxury brands just to show off. However, this may be a matter personal choice even if it is considered a vulgar show of money.
As the craze for expensive branded product increased over the years, people who could not afford too have begun to aspire for brands. This is something that has been identified by many luxury brand makers. Luxury car makers the world over have diversified into the budget segment to boost their sales. Unlike the 1960s and 70s, when luxury brands were the privy of the super rich, today’s luxury product makers have a wide range of products under the same brand name. This makes it easy for even someone from the upper middle class to buy into a luxury brand. This would have probably been an unfinished dream for his father.
Thus today’s generations have it a lot easier than their predecessors thanks to recession-driven economies. As luxury brands are more easily available, their market penetration has increased significantly. Thus brands have come a long way ……
Salloli Kumar has been a regular on the page 3 circuit for nearly a decade.
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