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Taiwan comes calling to Indian buyers

The stylish and sexy Malaika Arora Khan recently flew to the national capital for the Taiwan Excellence campaign 2012. Organised by the Bureau of Foreign Trade, Ministry of Economic Affairs – Taiwan, this campaign was implemented by the Taiwan External Trade Development Council (TAITRA), a non- profit trade promotion organisation.

The bollywood star, who is also the brand ambassador of Taiwan Excellence Celebrity Endorser said, 'It is totally like me, stylish, chic, and sexy and the products are designed for me and my family.' Speaking about Delhi, especially the feel of the city during the ongoing festive season, she said, 'What I like about Delhi is the food, weather, roads, the open spaces, and the spirit of festivity among the people.'

When asked about her role as a producer for Dabang 2, she said : 'Right now this is what I wanted to do. So I am doing it.'

The actress who sizzled in the item number Munni badnam hui in the first Dabang film said of her part in the second franchisee,' I have a small role in the movie and what is it remains to be seen.' She further added: 'Although I would never say I won't act but dancing has always been my first love.'

Endorsing Taiwanese products she said she uses the products herself and also for her family. The campaign  saw an increase in awareness of Taiwanese products in India by 25% this year.

Speaking on the occasion, Wenchyi Ong, representative of Taipei Economic and Cultural Center (TECC), India, government of R.O.C.( Taiwan) said,'We are late in arriving in the Indian market, which has a great long-term potential, but nevertheless we are enthusiastic about Taiwanese products for the emerging market in India.'

This year about 32 associate brand companies, joined the Taiwan Excellence Campaign.Taiwan External Trade Development Council (TAITRA), a non-profit trade promotion organisation, is soon bringing Taiwan's products at the Select City Walk Mall.

So check out some Taiwanese products as they will be showcased from the 1 to 5 November.
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