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Sue Mue: A Cultural Ensemble

Sue Mue: A Cultural Ensemble
Bani Thani  offers eye-catching and contemporary special occasion wear. The term denotes a pretty woman or a bride decked in traditional costumes. Creating a striking balance between traditional and contemporary fashion, ensembles from the Bani Thani collection are of sheer grandeur, ethereal charm and elegance. This season’s, creation at Sue Mue is deeply inspired by royal stories. The brand consciously demystifies regal designs and recreates things from the past into things very modern for the connoisseurs of today.

The collection is a celebration of timeless art brought to form, using highly-skilled traditional Rajasthani craftsmanship. The designs and motifs on the clothes stem from the techniques that have been dear to the heritage of the state. Beautiful ensembles bring together interesting patterns, embroidery and mirror work that is reflective of a pulsating mood. The supreme craftsmanship amalgamates Indian aesthetics in a modern language. 

Taking centre stage is gota patti, an embroidery that has been delicately sewn with zari, resham French knots and mirror work to create dazzling motifs and patterns. 

What you witness, therefore, is sheer magic on angrakhas, jackets, peplum blouses, cholis and a fabulous mix of bottoms to go with them. These include parallels, shararas, dhotis, churidar, ghaghras and the like.

Over a 100 artisans and embroiders have put in more than 150 days of love and labor in crafting these exquisite ensembles. Regional silhouettes in luxe silks are available in rainbow tones ranging from Lava Red to Rani Pink and from Emerald Green to Imperial Purple. Classic Ivories and Ebony Blacks gloriously make their way into the colour palette. It’s a perfect fusion of rituals and vogue. 

With evolving customer needs and market trends, Sue Mue with Roposo as the social media partner, now offers a blend of prêt and bespoke options both in traditional Indian wear, and Indo-Western fusion styles, looked after by the founders Narinder Mohan and Surinder Mohan’s daughter, Mohita Gujral. Her rich experience, combined with the commitment to keeping high standards in design, finish and fine fabrics, has made Sue Mue a celebrated brand known for its subtle style statements, superlative silhouettes and exemplary finishing. 

Mohita’s daughter Mahima is the third generation of the family to join the brand, and is designing the marketing strategy to take it to even greater heights.
Ankita Chakravarti

Ankita Chakravarti

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