In an attempt to promote Indian handlooms and to bring out the best of handloom products that India has to its credit, an exhibition of Indian handlooms titled ‘The First Home of India Handloom Brand Products’ was inaugurated by Santosh Kumar Gangwar, Minister of State for Textiles (independent charge), in the presence of Babul Supriya Baral, Minister of State for Urban Development Housing and Urban Poverty Alleviation and Kirron Kher, Member of Parliament, at Central Cottage Industries Emporium in the national Capital on Tuesday.
The cottage brings out authentic and good quality products from Indian Handloom Brand (IHB) drawn from some of the exotic locations of India are on display and sale. The products range from sarees including Chanderi, Mangalagiri, Venkatagiri, Balrampuram, Maheshwari, Kota Doria, Pochampalli, Tangail, Chettinad, Banaras Tanchoi silk, Banarasi Buti silk; fabrics such as Banaras Tanchoi silk, Banaras Cut-Work, Plain Tussar, Ikat, Pochampalli; Kullu shawls and Pochampalli bedspreads will be available at the exhibition.
The showcased collections are made using textiles from across India to create a unique identity and promote the rich Indian culture and heritage. This is part of a continued initiative by the IHB to promote Indian handloom. The main focus is to retain the sanctity of the traditional hand-woven textiles while molding the styles for a more contemporary look.
Present at the inauguration were Rashmi Verma, Secretary, Ministry of Textiles; Alok Kumar, Development Commissioner, Handloom, Ministry of Textile; Pramod Nagpal, Managing Director, CCIC of India Ltd.
During the occasion Santosh Kumar Gangwar, Minister of State for Textiles (independent Charge) said, “India has a very rich cultural heritage and I want to bring forth Indian Handloom Brand to the entire country with presenting a trendy garment segment, besides readymade products, stoles, shawls and home furnishing made of handloom fabrics.
“In order to make handloom products more relevant in the current scenario it becomes imperative to produce good quality, defect-free handloom fabrics with good colour fastness that do not contain harmful dyes.
“There is also a need to widen the range of products in offer to cater to a larger audience, especially the youth, which today has access to fashion from across the globe. The Indian handloom industry has a glorious past and we are committed towards the resurgence of hand-woven textile and also the weavers, whose welfare and development remains our key focus.”
India Handloom Brand was launched by Prime Minister on August 7, 2015. The main objective is to promote the production of quality products with new designs for winning the trust and confidence of customers by giving particular attention to the defect free, hand woven, authentic niche products with zero defect and zero impact on environment.