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Pinkathon 2016 – A running affair

Pinkathon 2016 – A running affair
Pinkathon, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer, successfully concluded their fourth edition yesterday at Jawaharlal Nehru Stadium, in the national Capital. Pinkathon is a unique initiative that encourages women to incorporate a fitness programme into their daily lives by promoting simple activities like walking and running. Running addresses most of the top ten ways to help prevent breast cancer; it not only promotes well-being but also raises immunity levels thereby improving health to help fight diseases like cancer.

More than 9,000 women across age groups and from all different segments of the society participated enthusiastically in the V wash Plus 3 km, Mia by Tanishq 5 km, Sofit Soya Milk  10 km and UN’s He for She 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast avid barefoot runner and Pinkathon founder, Milind Soman along with prominent women personalities like RJ Heena from RED FM who expressed their wholehearted supported for the noble cause.

Running in its fourth edition, the event garnered support from eminent personalities.  Some of the noteworthy participants in the run were a group of 30 visually impaired girls and 48 hearing impaired girls. Additionally the run witnessed a squad of cancer survivors and 10 baby wearing mothers carrying babies just a few months old. The run had participants as young as four months and as old as 84 years.

Commenting on the success of Pinkathon Delhi, Milind Soman said, “Pinkathon is more than a marathon. It is the seed of change. It is the beginning of a movement carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the values you bring to your family and society. Empowerment is not a gift from the society; it is a gift you give yourself. We are delighted to have such a diverse crowd right from young school students and housewives, to cancer survivors, underprivileged and visually impaired girls participating in Pinkathon.”

Reema Sanghavi, co-founder of Pinkathon said, “Pinkathon is close to my heart. I am passionate about this noble cause of health & fitness for all women. Pinkathon will be organized in 8 cities in India in 2016. I am simply overwhelmed with tremendous response in Bangalore and this will certainly motivate us to do much more going forward.”
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