Global mobile technology startup OnePlus on Friday announced the inauguration of its first ever 'Experience Store' in India here.
The store is the first-of-its-kind single brand retail store in India and will be a one-stop destination to experience the complete range of OnePlus products, the company said in a release. It said the OnePlus Experience Store will provide customers with a first-hand opportunity to come and have an immersive experience of all our products including smartphones, accessories and lifestyle merchandise.
In addition, a slew of unique engagement activities will be conducted on an on-going basis to provide a differentiated experience to our users and fans, it added.
Spread over 14,000 sq.ft, the OnePlus Experience Centre, the store is spread over four zones with an independent service center in the basement, a retail cum community zone on the ground and mezzanine floors, a swanky office space on the upper floors and a caf cum lounge area on the rooftop.
"We are pleased to launch our first ever experience store in India, one of our most important markets, and dedicate it to the OnePlus community who is the core of our very existence," OnePlus General Manager - India Vikas Agarwal said. The company said Experience Store is yet another significant milestone in its India journey after establishing the local manufacturing, e-commerce store and setting up exclusive service centres across the country.
The store complements the company's online-only business model by providing an offline destination to our users to experience the complete range of our products before concluding the purchase on our exclusive sales partner Amazon.