Kolkata: Tanter Haat at Milan Mela ground witnessed a heavy turnout on the first Sunday after its inauguration with most showing interest in buying Kanyashree sarees.
Sashi Panja, Minister of State for Women and Child Development and Social Welfare, had launched the saree in the Haat on Saturday.
It may be mentioned that Bengal received the first prize in United Nations Public Service Award for Asia Pacific in The Netherlands on June 24 for Kanyashree Prakalpa that was the brainchild of Chief Minister Mamata Banerjee.
In a bid to celebrate the success, the people of Bengal are now showing immense interest in buying the sarees which is embroidered with designs based on the Kanyashree Prakalpa. According to the weavers in the Haat, there will be a huge demand for the sarees in Puja.
The heavy turnout at Tanter Haat on the first Sunday is a good sign which indicates good business in the next few weeks till September 5.
It may be recalled that weavers were unhappy with the erstwhile Left Front government as no proper steps were taken to promote their produce.
Though some fairs were organised in the city during the time of previous government where weavers from the rural parts of the state were given space, the lack of advertisements was one of the main reasons of its failure. Due to lack of awareness only a handful number of people used to visit those which resulted in the weavers incurring heavy losses.
After the change of guard in the state, a paradigm shift has taken place with initiatives taken by the Mamata Banerjee government to promote such fairs properly so that maximum number of people in the city gets to know about the Tanter Haat.
Besides selling their produce in Tanter Haat, the weavers are now getting opportunity to get in touch with city-based traders who would be buying sarees from them in bulk or will be interested to carry out round the year business with them.
The state government has taken several steps to promote weavers in the past six years which has helped in boosting to the sector.