Google most influential brand in India; facebook 2nd, GMail 3rd
It is the foreign brands like Google and Facebook that rank on top in terms of their influence, while domestic ones are placed lower, as per the new list of ten most influential brands in the country. According to the study by global research firm Ipsos, Google ranks on the top and is followed by Facebook, Gmail, Microsoft and Samsung in the top five -- all of which are foreign brands. While another foreign brand WhatsApp is sixth on the India's top 10 most influential brands, Flipkart is the top ranked Indian brand at seventh place.
The other two Indian brands on the list - SBI and Airtel- are ninth and tenth, US based Amazon is placed at number eight. "Brands are more than just corporate logos. They have meaning, personality, even attitude. The role brands play in our lives and the world at large is becoming more important. "From improving our personal well-being to transforming the communities and societies we live in, many brands today are driven to make a dent in the universe," Ipsos, India Managing Director Amit Adarkar said.