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Flipkart launches lifestyle content page Fashion Files

E-commerce major Flipkart on Thursday announced the launch of the 'Flipkart Fashion Files' — an exclusive lifestyle content page on its platform.

Flipkart has joined hands with the Conde Nast Group to co-create high quality fashion content for
its young and dynamic customers, the company said.

Targeted at fashion savvy Indian shoppers, 'Flipkart Fashion Files' will host a range of exclusive fashion diva/celebrity interviews, trend boards, brand and product stories along with lifestyle articles, it said.

Mukesh Bansal, Head - Fashion (Flipkart), said, ‘... With this we aim to enhance the shopping experience of our style savvy shoppers by introducing fashion content curated by experts in this field. This is a true combination of high quality commerce and content which will add new dimension to our fashion category...’
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