Flipkart acquires mobile marketng firm Appiterate
Online marketplace Flipkart on Wednesday said it has acquired mobile marketing start-up Appiterate as the eCommerce firm looks to strengthen its mobile platform. The financial details of the deal were not disclosed. In line with its ‘Mobile First’ focus, this acquisition strengthens Flipkart’s presence in the area of mobile technology, Flipkart said in a statement. Post the deal, Appiterate’s mobile marketing automation platform will be integrated into Flipkart’s mobile app, which will help the Bangalore-based eCommerce firm in targeting users.