Tapping the potential of Indian food market

To answer local booming market and international food and beverages companies' expectations, two show organizers, SIAL and Inter Ads, on Tuesday announced the creation of a new show, Food India.

Supported by Indian Food Processing Ministry, Food India at Pragati Maidan exhibition centre will take place next year between September 16 to 18, and it will welcome 8,500 trade visitors – buyers and chefs – and 250 exhibitors who will showcase food and beverage products (including wines), equipment (including bakery and confectionery) and catering products. For international exhibitors, a dedicated package is available integrating a booth, a hosted buyer program, and local store toursand legal workshops, to enable companies to make the most out of their participation.

This is a strictly B to B exhibition which aims to develop and promote food industry in India by bringing International companies, their products, global innovative techniques and technologies to the country.

"We are delighted to support this new food event in India with such a well-known and established brand. SIAL network offers our country, and our companies, a great professional platform and the opportunity for local buyers to find out more about food diversity and foreign products, thus answering growing Indian middle-class expectations," said Harsimrat Kaur Badal, Minister for Food Processing Industry, Government of India.

In order to understand and get a foothold over Indian consumers and market, SIAL, along with Inter Ads has done intensive research and survey. They have made sure that they understand the booming food sector of India, trends of consumption among masses and the social drivers which influence food consumption in the country.

Speaking on the occasion, Nicolas Trentesaux, SIAL Network Director said, "India offers so many opportunities; there is certainly one for international companies at least. Yet, some of them still hesitate or don't really know how to start their business there. But coming to India just right now is the best decision one could make. It's a matter of figures and atmosphere within the country."

He further said, "We are the SIAL, the world number one network of food innovation, we go along with experienced food experts all over the planet, and we all agree on this: it's time for future leaders to run into this great adventure with us. Most stories are uncertain. But this one has only one possible outcome: India is the next Eldorado for the agrifood sector, as the country is to become the world number one market ahead of China. We offer companies the best path to find their own way to India!"

Director of Inter Ads, Rajan Sharma said, "This platform offers a big window to the consumers and producers of India into the food diversity and variety. The support from the Government of India is a strong backing to this wonderful association. India is a country full of opportunities and demands, the only missing factor being the right platform to leverage the same. Food India Inspired by SIAL will help us broaden our horizons and discern the potential of the Indian food market."