PRSI celebrates National PR Day

The Public Relations Society of India, Kolkata Chapter organised a debate on 'Criminality is an Unavoidable Ingredient of Political Governance', at iLead campus and auditorium to commemorate National PR Day on April 21. The event which was inaugurated by Pradip Chopra, Chairman, iLead was attended by various media and mass communication colleges and universities.

Out of them, St Xaviers University emerged as the winner and JIS University was the runner-up in the competition.

PR toppers from various colleges, universities, institutions like Amity School of Communication, Amity University, Rabindra Bharati University, ADAMAS University, University of Calcutta, Viswabharati and iLead were felicitated, as an initiative from Rita Bhimani – a veteran Public Relations practitioner and Founder-CEO of Ritam Communications, to commemorate her 50 years in the PR profession.

She gave the valedictory address to students on the new trends they should follow in the PR profession.

Speaking at the event, Rita said that image plays pivotal role in building perception and trust, as it works on two way communication between an organisation and public. And, being the largest democracy of the world and the most vibrant economy in recent times, whole world is looking at India. Representing India to the world or an organisation to its public and building bridges of trust, PR and Communication professionals of India work with dedication and commitment.

Chairman of PRSI, Kolkata Chapter, Soumyajit Mohapatra, said that 'Beyond the Classroom' initiatives would continue apace as a proactive initiative of the PRSI, Kolkata Chapter.