India to be partner country at Ambiente 2019

The focal point of the worldwide consumer goods market is set on India as the nation gets ready to hold the title of partner country at Ambiente 2019 - the world's biggest and most important international trade platform for interior decor, dining, cooking, jewellery, and more. Ambiente 2019 will take place from 8 – 12 February 2019.

India remains one of the very few countries in the world that still creates textiles and crafts coming from the genius of its master weavers and artisans. With an aim to draw attention to Indian artisans and promote handicraft exports, Ministry of Textiles together with Messe Frankfurt India unveiled the India Design Concepts on the lines of 'Future is handmade' in New Delhi as part of the Partner Country highlight at Ambiente. This exclusive project will make way for Indian designers and artisans to showcase the best of heritage art and crafts infused with modern design thinking and position India on the world map of design and decor.

Messe Frankfurt, which is the oldest and perhaps the biggest trade fair organiser in the world, has nominated India as the partner country for Ambiente 2019. As a highly respected trade fair which has over 50000 trade visitors and participants from over 50 countries (India itself has close to 450 exhibitors), the platform presents an opportunity to showcase the possibilities in this sector.

India's young talents, Jaipur-based Designer Ayush Kasliwal, and Bengaluru-based Sandeep Sangaru have been nominated to design the India pavilion and the café respectively. Additional spaces have been awarded to the government to present the scope and various perspectives. The themes and design concepts will be curated by Sunil Sethi, President of the Fashion Design Council of India (FDCI).

A design arena on the theme of 'Timeless and Handmade' will be curated by Jaipur-based designer Ayush Kasliwal and designed with gentle Indian shades, beautifully lit in the format of a design gallery. Bengaluru-based Sandeep Sangaru will be designing the Café concept based on the theme of "Starry Nights' illustrating the usage of bamboo in his designs.

The other arena which has been accorded to the government to present the Indian design perspectives will be based on the themes of 'Crafts Forward, Crafts and Perspectives, and Crafts and Industry.

India has always had a crafted life, from the beautiful to the mundane, from the celebration to the everyday. As a top participant at Ambiente, every year, over 400 Indian manufacturers present Indian workmanship at the global fair. With India being the Partner Country for 2019 edition, the worldwide consumer goods sector has its eyes set on the future potential of the USD 3573 million export market and the heritage art and crafts that will be put together through the concept of "Future Is Handmade".