India Runway Week returns with fresh designs and faces

With some fresh new faces and designs, India Runway Week's summer 2018 edition will commence from April 20 at The Plaza, DLF Place, Saket. Organised by Indian Federation for Fashion Development (IFFD), this two-day fashion extravaganza is turning five-year-old now, and to celebrate this occasion, India Runway Week will be providing a platform to young fashion designers to showcase their work in front of media and buyers.

"A few young designers, who will be showcasing their work at the India Runway Week for the first time are Ridha by Rohit Arora, Varsana, Soniya Chandorkar, Nazila Sawhney, Kavita Aggarwal, Saaj by Ankita, Shivaanii R Singhania, Weaver Soul by Shravan Gajam, Vagmi by Shradha Goenka, Aditya Panchal, Shivani Bachheria, Vaani Raghupathy and a Misty Monochrome Hues Collection by Ashima S Couture," informed Kiran Kheva, Fashion Director- IFFD, in an e-mail interaction with Millennium post.

"The collection by new designers is a mixed bag of different varieties. While some designers are showcasing pret wear summer dresses and textile collections, few are showcasing their summer wedding collection, as wedding calendar now has spread all over the year. There are fusion as well as Indian pret wear, with a little touch of the regions the designers belong to.

The basic concept of the designs is to not get into heavy wear and keeping the prices reasonable so that normal public can afford designer wear. The designers expect visibility and business at India Runway Week. Since IRW is celebrating it's season 10 (five years), the designers have also come with a vision of getting exposure and brand leverage," added Khera.

This year's India Runway week marks a special place in fashion calendar as IFFD India Runway Week turns five-year-old and this is season 10. The Grand Finale of this season is focusing on five years celebration with textile designers of past seasons showcasing their collections.

Apart from providing a platform to young designers, IFFD has signed an MOU with the founder of Banka Silk for benefiting 40000 plus weavers from states like Bihar and Jharkhand. Under the association, Banka Silk will also form an individual MOU with around 30 of the designers participating in IRW and give them access to pure handloom fabric at weaver's price, giving promotion to handloom and handicrafts of our country and a pan India market at the same time.

India Runway Week 2018 will open on April 20 at 5 pm with Bibi Russell showcasing Rajasthani Khadi, followed by Ridha by Rohit Arora, Vandana Juju and Soniya Chandorkar at 6:30 pm, and the last show by James Ferriera.