Good jewellery involves a strong emotional connect
Senco Gold & Diamonds, the largest jewellery retail chain of Eastern India, announced the launch of 'Mayurakshi Collection" – an Indo-Western jewellery collection for men.
The collection consisting of chains, cufflinks, and kurta buttons was launched by Mayurakshi star Prosenjit Chatterjee alongside Sankar Sen, Managing Director, Senco Gold & Diamonds.
Starring Prosenjit Chatterjee and veteran actor Soumitra Chatterjee, Mayurakshi is an intense journey of the 84-year-old father and his USA based son, who visits his father in India for a 5 days span. Story narrates the emotional attachment and relationship values prevailing between them.
Speaking at the launch, Prosenjit Chatterjee said, "My upcoming movie narrates a tale of emotional attachment behind a relationship. It speaks of how father and son are emotionally close despite staying far away from each other. Simultaneously, I think that every Bengali also has an emotional attachment to jewellery. And so, I am delighted to launch the 'Mayurakshi Collection" which is designed in sync with the theme of our movie. It's an Indo-western collection that anyone can wear in everyday life. I congratulate Senco Gold & Diamonds for coming up with a new range of men's collection which is affordable for the masses as well as elegant in design."
Sankar Sen, Managing Director, Senco Gold & Diamonds, said: "The 'Mayurakshi Collection' range is a part of our men's collection and it has been designed to reflect the emotional attachment behind every relationship. It's an Indo-Western jewellery collection which can be used in daily life as well as in parties. Products like-Chains, Cufflinks and Kurta buttons are on demand since ages and we recreated the design keeping in mind the youth fashion trend."