Get non-stop Bengali entertainment
Offering over 500 Bengali movies, songs and original web series, ‘Hoichoi’ has ventured into digital space.
SVF, Eastern India's largest entertainment company, recently, announced the launch of 'Hoichoi', the much awaited one-stop digital content platform, which is home to the largest collection of the best in Bengali entertainment.
"Hoichoi is the ultimate destination for Bengali entertainment, with something on offer for every Bengali – young or old, movie buff or music lover, student or working professional. We wish to connect with all of them, worldwide, through Hoichoi," said Vishnu Mohta, co-founder, Hoichoi and Executive Director, SVF.
Hoichoi's original web series cuts across genres like thriller, drama, horror, romance, comedy; showcasing some of the best acting talent of the Indian entertainment industry, and created by the finest production houses and directorial talent.
Shrikant Mohta, co-founder – SVF and Hoichoi said, "We have been entertaining audiences over the last 20 years as storytellers, creators and distributors of the best entertainment content across cinemas and television. With the world moving to mobile, we decided to diversify into digital content with 'Hoichoi' and created exclusive content for the same. The creative freedom offered by this space is unparalleled."
'Hoichoi', which means non-stop excitement, is being launched with a strong content portfolio of original web-series, with over 500 Bengali movies and more than 1000 Bengali songs for audio streaming to serve the entertainment needs of Bengali audiences globally.
"We strongly believe in the mantra 'content is king'. With our extensive content library, we are sure our subscribers will be spoilt for choice. We plan to invest substantially to make some of the best and freshest premium content available on 'Hoichoi', to cater to Bengalis globally," Mahendra Soni, co-founder – SVF and 'Hoichoi' said.
'Hoichoi', powered by ViewLift, the international content distribution platform and Amazon web services, world's leading cloud computing solution provider, will enable subscribers to stream videos seamlessly. Rediffusion Y&R is the creative agency behind Hoichoi's visual identity and advertising campaigns.
Certain crucial features of the 'Hoichoi app' includes content library, AD free seamless viewing experience, multi-device capability, offline download facility, a well-designed user interface, English subtitles, multiple payment options, programmatic search engine to give accurate results, competitive subscription rates as well as the upcomintg kids content and music streaming feature.
'Hoichoi' will be rolling out entertaining and edgy original web series spanning across some of the most popular genres on offer.
Byomkesh: One of the most celebrated Bengali fictional detective characters, created by Saradindu Bandopadhyay, slips into a much more hands-on avatar in the 'Byomkesh' web series by 'Hoichoi'. It is an amalgamation of six stories divided into three episodes. Set in 1930s, the series is based on the adventures of Byomkesh and his friend and biographer Ajit, who usually accompanies the former during his investigations. Anirban Bhattacharya plays Byomkesh while Subrat Dutta portrays the role of Ajit. Ridhima Ghosh is Satyabati, Byomkesh's better half.
Hello: The thriller stars Raima Sen as Nandita and Joy Sengupta as Ananyo, a happily married couple with two kids. Soon after Ananyo starts having an extra-marital affair with Nina played by Priyanka Sarkar, Nandita's phone is flooded with numerous MMS-es from an unknown number recording Ananyo's private moments outside marriage. Nandita becomes obsessed with the curiosity and the mystery grows darker when she begins to find hidden messages in every video.
Cartoon: This is a horror show starring Paayel Sarkar as Jiniya and Mainak Banerjee as Aritra, the cartoonist. When Aritra shifts to a new flat he soon realizes that there is something eerie about the house after he experiences some paranormal experiences. As the story progresses, he realizes that it's not him but the cartoons he has drawn that are bothering the spirit residing in his flat.
Dupur Thakurpo: Directed by Debaloy Bhattacharya and starring superstar Swastika Mukherjee as Uma Boudi, this is an adult comedy where Jibon Babu played by Abhijit Guha, brings home a beautiful, young and vivacious bride, Uma. However, he is blissfully oblivious of the trouble likely to brew when he agrees to let out three rooms to six young men on Uma's insistence. Some not-so-appropriate things start happening. Five of the men are completely enamored by Uma Boudi's charms, ready to lay down their lives for a smile or a glance from her, while she plays around with them like a fiddle.
Holy Faak: This is a dramatic story of how a girl's grandmother (Ratna Ghoshal) and a boy's grandfather (Paran Bandhapadhyay) plot to bring back their estranged grandchildren together. The original web series stars Anamika Chakraborty as the girl, Diya and Soumya Mukherji as the boy, Indra.
Bouma Detective is a captivating mystery – where a wife dons the hat of a sleuth and is on a mission to save her superstar husband, prime suspect in a murder case, by finding the actual murderer. The impressive cast includes Rohit Roy as Ronojoy and Aparajita Auddy as Rohini.
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