MillenniumPost
Features

FFACE attempts to break beauty stereotypes

FACE, one of the prominent talent management brands of Eastern India announced its new endeavor called 'FFACE Anokhi' digitally powered by Facebook at The Brewhive recently. The logo of 'FFACE Anokhi' was unveiled in the presence of renowned actress Rachana Banerjee, Swastika Dutta and well known actor Sean Banerjee along with Neil Roy, Founder-Director of FFACE, Paromita Ghosh, Strategic Consultant-Director of FFACE, Indroneel Mukherjee, Fashion Director of FFACE and model turned actor Falaque Rashid Roy who is making her debut in Raj Chakraborty's upcoming film Parineeta, also the Marketing Director for FFACE.

FFACE Anokhi is a platform which promotes the concept 'Beauty Has No Shape'. Anokhi challenges body shaming and brings out the true essence of womanhood. This is FFACE's first international venture collaborating with Ocenic Media Solutions for the Bangladesh segment.

Speaking on the occasion, Neil Roy, Founder - Director of FFACE said, "Beauty is not superficial. It comes from within. Any person with a good heart, talent and confidence is always beautiful irrespective of age and body shape. All that women need, is a platform to express their talent. So, we, at FFACE are giving them from every sphere of the society the platform to showcase their talent."

Talking about fashion, Indroneel Mukherjee, Fashion Director of FFACE said, "Fashion is not very constant and it keeps on changing. It is basically a trend that goes around for a certain period, but beauty is constant. Beauty is the confidence that lets you carry a particular trend of fashion. And, that is exactly what we are looking forward to."

Paromita Ghosh, Strategic Consultant – Director of FFACE said, "Through this initiative, we hope that we would be able to encourage women to be confident enough to carry themselves the way they are and not feel inferior because of any stereotypical factors of beauty".

The beauty pageant will take place across Bangladesh and Eastern India and will commence with registrations from May 20. After the registration period, auditions will start from July. Initially after auditions in Bangladesh and India, 20 participants will be selected from each country. Out of 20 women the top 10 participants of each country will be selected for the final round, who will compete for the crown at a location outside India and Bangladesh.

Next Story
Share it