Celebrating Indian ethos in Hungary

The Indian Embassy in Hungary organised a fashion event – Alluring India 2017 – that featured Indian traditional wear with a touch of contemporary ensemble.

This unique display of Indian traditional and fusion fashion took place in collaboration with Vinay Gupta, Managing Director of Gait-N-Grace on the evening of September 21.

The Fashion show featured the latest finely tailored Indian garments such as silk saris, embroidered lehengas and mermaid gowns with ruffles. The concept of the event was to create an environment of Indian ethos globally through a unique insight into collections of two eminent names in the bridal trousseau industry, Charu Parashar and Payal Keyal. This fashion event showcased a first-off collection namely 'Regal Sari' and 'Various Moods' by Parashar, 'The Weaves from the Ghats of Banaras' by Salma Sultan, and 'Contemporary Sari' and 'Contemporary Wedding Cocktail' collection by Keyal. The event was formally inaugurated by Ambassador of India, Rahul Chhabra at the Bálna in Budapest. Former Prime Minister Peter Medgyessy, Petra Pana, Deputy State Secretary for External Economic Affairs among many other eminent personalities were present. A glimpse of Indian culture was also showcased with a live demonstration of how a nine-yard sari plead-by-plead was draped to perfection in different styles. The poem "khoob ladi mardani, woh toh Jhansi wali rani thi" by Subhadra Kumari Chauhan, was enacted to highlight the story of Rani Laxmi Bai, who battled her fight to freedom despite being dressed in nine-yard long Langdar Sari.