Bollywood tie-ups: A lucrative e-commerce formula
Experts agree that Bollywood has a huge influence on people and e-commerce websites are associating with them to reach their target audience and turn their products into trends.
Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds to business, say experts. Actors like Anushka Sharma, Kriti Sanon, Shahid Kapoor, and even cricketer Virat Kohli have in recent times launched their own brands exclusively on some of the known portals.