A digital journey with France
Showcasing the strength of India–France present and future partnerships – from trade to industry, and technology to arts, Bonjour India has set-up a unique pavilion at Children's Park, India Gate. Titled 'The Experience,' the exhibition presents the scale and richness of the past, present and future relations between France and India. Divided into three spaces inspired by the three keywords of Bonjour India – Innovation, Creativity and Partnership, it hosts forty areas of creative and innovative cooperation between the two countries. 'The Experience' offer audiences an interactive and immersive multimedia experience of 45 minutes.
On Thursday evening, The Ambassador of France, Alexandre Ziegler along with Minister of State for External Affairs MJ Akbar was present for the launch of 'The Experience'– a digital journey with France along with Dr Bertrand de Hartingh, Curator General of Bonjour India, Director of the French Institute in India.
Created and curated by the French Institute (French Embassy) in India, the project has been co-curated and implemented by the agency SpaceMatters, headed by Amritha Ballal and Suditya Sinha. The structure is an expression of modern urban architecture and the exhibits in the interior are intended to represent an experience using technology at its forefront.
IFI and SpaceMatters pushed to have a completely public exhibition in completely public spaces. The structure boasts of over 10000 sqft of space and 9 metres in height, housing high-end digital equipment to tell the story of the Indo-French journey over time. The whole structure has been designed and custom built to be used not just for this occasion – but in a manner that is so flexible that it can be used in whole or parts – creating a sculptural and most importantly usable public installation – it combines, technology and new material, with the ingenuity of craft.
At the launch of 'The
Experience', The Ambassador of France, Alexandre Ziegler said, "Today, we saw the launch of 'The Experience' which is a very important visual expression for Bonjour India showcasing the long term collaboration between India and France in a modern and innovative format. The modern
structure curated by the French Institute in India in collaboration with an Indian design firm – Space Matters is a strong
representation of our efforts to bring forward collaborations reflecting on our past and present to build a strong future."
The third edition of Bonjour India 2017-18 is a four-month-long mega voyage across India that will celebrate Indo-French partnership as well as shape the next decade of human exchange between the two countries. From November 2017 to February 2018, Bonjour India covers 100 projects in 33 cities across 20 states and union territories.