10 on 10 is a luxury multi-brand exhibition which showcases reputed and established designer labels from the fashion fraternity. The event is conceptualized and brought together by Payal Sen, an entrepreneur, who has also held solo exhibitions for her clothing line in several cities across the country. Her brand 10 on 10 was born out of her passion for luxury and Indian craftsmanship. This multi-brand exhibition provides a platform for Delhi’s niche luxury segment to shop from the haut monde of Indian fashion under one roof and focuses on addressing a coveted section of the luxury market by presenting a fresh portfolio every season.
At a fairly young age, Payal Sen started her own collection under the banner of Payal Sen creations. She wanted to leave her mark in the fashion industry, which she gracefully achieved. From designing to exhibiting works of other designers, Payal Sen has come a long way in the fashion industry. Her line was extremely well received and is the reason that drove her to come up with 10 on 10.
After three successful seasons of ‘10 on 10’ extravaganza, she is all set to woo everyone with the fourth edition which will be held on September 1 at The Pavilion, DLF Emporio, Vasant Kunj in the national capital. The previous exhibitions showcased collections from veteran designers such as Varun Bahl, Rohit Gandhi and Rahul Khanna, Gauri and Nainika, Malini Ramani, Pia Pauro, Siddartha Tytler and Raakesh Agarvwal. The motto of this exhibition is to try and maintain a balance between design veterans from Indian Fashion Week and younger blood on their way up there. Many ace designers will be participating this year.