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'Entertainment is a brutal business'

The former beauty queen feels, with things going right consistently, we tend to forget that it is a very fickle world where we are just a moment away from the opposite side of success.

Entertainment is a   brutal business

Bollywood's Sri Lankan star Jacqueline Fernandez says entertainment is a brutal and unpredictable business where things change every Friday.

"We are living in a cut-throat world and entertainment is a very brutal business where every Friday things change. There is no foolproof formula of success or failure here, but the result gives you the reality check every week," Jacqueline said.

"At times we get demotivated at so many different levels because everything changes on Friday – fans, idea and loyalty. When things go right consistently, we tend to forget that it is a very fickle world where we are just a moment away from the opposite side of success," she added.

She feels that the brand of films or products that she endorses are a reflection of who she is in real life.

"When it comes to brand endorsement, I do not promote any brand where I do not believe in the product or the ideology of the brand," said the actor.

As an actor she thinks she is yet to reach a point from where she can call herself an artist because she has to improve a lot on her craft of acting.

"I surely understand the mind of an artist – which is pure, not calculative or manipulative," she said.

Talking about choosing films she said, "There is a risk factor involved in it because, at times, my decision works; at times, it doesn't... but every result teaches me something."

Jacqueline who is playing the character of Jessica and sharing screen space with Salman Khan, Bobby Deol and Anil Kapoor in Race 3 gave an insight into the thriller, she said, "This is not the continuation of Race 2. It is a different story."

IANS

IANS

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