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We are in Vietnam-like war with US Uber: Indian cab aggregator Ola's CEO

We are in Vietnam-like war with US Uber: Indian cab aggregator Olas CEO
Indian cab aggregator Ola on Friday said the firm is focussing on building a sustainable business and will turn profitable in two years even as it used the analogy of "Vietnam War" to describe competition with its US-based rival Uber.

"...this is corporate war and the competition between us and Uber is very intense... the analogy that I gave about India is that this is like Vietnam War.

"We are the local guerillas...We have the Americans carpet bombing us but we will go into the nooks and corners of the country and we will find those opportunities in niche areas and in large areas," Ola co-founder and CEO Bhavish Aggarwal said at a TiE event here.

He added that the Bengaluru-based company is focussing on building "more sustainable" and profitable solutions to grow its market share in the on-demand transportation market in India.

"We have significantly improved our bottom-line over the past year or so and we have a very clear path to profitability . Within the next two years, we will be profitable," he said.

Previously, Indian startups like Ola and Flipkart have raised concerns about "capital dumping" by global rivals like Uber and Amazon, who have deep pockets and are investing heavily in the Indian market.

They had urged that the government should design policies that favour home grown companies. However, this also drew a flak from many quarters that viewed the statement as being protectionist.

Aggarwal said it is for the government to decide how they want to deal with capital dumping.

"It is for the relevant government agencies to decide what capital dumping is and what is not. We are focussed on building a business which is impactful," Aggarwal said.

However, he added that while one may call it capital dumping or not "but the fact is money is thrown, customer gets lots of discounts, drivers get a lot of subsidies".

"The negative social effects of that is that once these are withdrawn, drivers have an issue with that," Aggarwal said.

Using another war analogy, Aggarwal said the fight between Uber and Didi in China was like World War II.

"Our industry is very competitive and what happened in China between Uber and Didi was like World War-II, where there were two people with lot of ammunition against each other and in the end, one company won. India is not like that," he said.

Last year, Chinese ride-hailing firm Didi Chuxing had announced the acquisition of Uber's operations in China in a USD 35 billion deal.

"Globally, rideshare is a very intense industry and I believe there is an irrational belief that it is a winner take all business and there will be one guy standing in the end.

And that leads to an irrational exuberance from the investors also," he said.

Even as valuation of many of the Indian startups falls, Aggarwal said he has not seen investors getting jittery unnecessarily.

"The Indian Internet ecosystem is going through an interesting phase... an investor should definitely question companies on their (investor) returns, their path to profitability.. I, as a company, have not seen investors getting jittery unnecessarily," he said.

Ola to ride on TN Baasha fever

Cashing in on popular Tamil superstar Rajinikanth flick 'Baasha' which recently hit screens with a digitally remastered print, mobile app based for transportation Ola will hold a three-day event here from today.

The 'Ola Baasha Mela' would witness potential driver partners come under the Ola platform and give them an opportunity to purchase auto-rickshaws at subsidised rates.

'Baasha', released in the 90s, was one of the popular blockbusters of Rajinikanth. Directed by Suresh Krissna, it is a story of an auto driver who avoids violence, but is forced to reveal his true identity which is that of a dreaded gangster based out of Mumbai.

Though Ola had organised similar Melas for its cab driver partners, it is for the first time that an event is being conducted for auto-rickshaw driver partners.

The Mela would give many existing auto rickshaw Driver Partners the opportunity to become micro-entrepreneurs by adding autos along with plethora of benefits.

During the three day event, a host of entertaining and fun activities have been planned. The Auto Driver Partners would also stand a chance to win tickets for the digitally remastered film Baasha, which was released last month.

"Ola as a homegrown Indian brand and the platform is very inclusive, built on understanding the transportation needs of Indians, and efficiently catering to them", Ola Chief Operating Officer Vishal Kaul said.
PTI

PTI

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