Panasonic plans Rs. 200 cr marketing spend for smartphone biz
New Delhi: Japanese tech major Panasonic will pump in about Rs 200 crore this year towards marketing and promotion of its smartphones as it revs up competition with the likes of Samsung, Xiaomi and Lenovo in the booming Indian market.
Panasonic, which is making a renewed attempt at capturing the Indian market, plans to launch as many as 28 devices this year in the Rs 6,000-Rs 20,000 price bracket.
"We will spend Rs 200 crore this year towards various activities to promote our smartphone range. The initiatives will span across TV, print and other media," Panasonic India Business Head, Mobility Division, Pankaj Rana said. Panasonic has also roped in actor Taapsee Pannu as brand ambassador, along with Varun Dhawan, for the smartphone vertical. Players like Vivo and Oppo have pumped in millions of dollars towards branding and promotion of their smartphones.