Maruti revamps True Value, to open 150 new dealerships
The country's largest passenger vehicles maker, Maruti Suzuki, on Thursday announced a complete revamp of its 16-year-old pre-owned car unit, True Value, and said it plans to set up 150 independent dealerships of the vertical by March next year.
Overall, the company intends to open 300 dealerships of the pre-owned cars in the next two to three years period, Maruti Suzuki India Limited's (MSIL) senior executive director for sales and marketing, R S Kalsi, said here on Thursday after at the relaunch.
The idea for giving altogether a new look to the used car business is to enhance the modernisation and encourage the two-wheeler owners to switch to four-wheeler. True Value was first launched by MSIL in 2001. These outlets will be digitally integrated through a portal so that customers can access details of all cars available at True Value outlets nationwide.