logo

Mars launches M&M's, ranks India in top 10 focus markets

Mars launches M&Ms, ranks India in top 10 focus markets

US-based chocolate maker Mars Inc has launched M&M's brand here as it looks to expand presence in the bite-size snack segment in India.

Mars International India, wholly-owned arm of US-based chocolate maker Mars Inc, is eyeing India among top 10 focus markets and would introduce several other brands from its global portfolio in coming years.
"India is a priority market for Mars Incorporated and we are committed to bring our best loved brands to Indian consumers... With the launch of M&M's in India, our aim is to grow the nascent bite-size category in the market," said Mars Chocolate GM, India & Indian Sub-Continent, Andrew Leakey.
The Indian chocolate market is expected to be around Rs 6,710 crore and had a 6.4 per cent CAGR growth between 2014- 16. "Presently, chocolate consumption in India is very low, almost 20 times less than the US. So, we have an opportunity in some segments here," he added. India presently contributes 5 per cent to the overall sales to Mars global (across all segments).
On introduction of more brands in the Indian market, Leakey said: "It depends on our strategy and long term view of the company." However, he did not share the probable brands, which Mars may launch here.

Agencies

Agencies

Our contributor helps bringing the latest updates to you


Share it
Top