Chennai: Italian coffee brand Lavazza on Thursday announced the launch of its first made-in-India premium filter coffee "II Mattino Vivace", produced at its manufacturing facility near here, a top company official said on Thursday.
The facility at Sri City in Tada began its commercial operations a few weeks ago, Fresh and Honest Cafe Ltd Managing Director Silvio Zaccareo said.
Fresh and Honest Cafe Ltd is a 100 per cent subsidiary of Lavazza.
"The factory began commercial operations a few weeks ago. We are launching the Made in India product today.." he told reporters after unveiling II Mattino Vivace. Zaccareo declined to reveal the size of investment made at the factory or the number of employees working in it.
II Mattino Vivace meaning 'lively morning' is made from blends of Arabica and Robusta coffees roasted for the "at home" segment.
The beans were sourced from plantations in Coorg and Chikmagalur in Karnataka. A 200 gm packet is priced at Rs 150, he said.