Honda Cars to revamp entire sales network in next 3 years
New Delhi: Auto major Honda Cars India plans to revamp its entire sales network over the next three years entailing an investment of up to Rs 270 crore in collaboration with dealer partners, a senior company official Monday said.
The adoption of a new corporate identity will cover over 400 dealerships which is expected to be completed in the next three years.
"We have embarked on revamping all our dealerships and new outlets in the pipeline as per what we call as our new corporate identity of Honda on the retail front. In very simple terms we are changing the look and face of the dealerships," Honda Cars India Ltd (HCIL) Senior Vice President and Director Marketing & Sales Rajesh Goel said in an interview.
The idea is to improve the retail experience of customers and to make them identify with the premiumness of the Honda brand, he added.