McDonald's ends Olympic sponsor deal three years before schedule
Fast-food chain McDonald's has ended its Olympic sponsorship deal three years early. The International Olympic Committee says confidential financial terms of the immediate separation were agreed to.
McDonald's was among 13 top-tier sponsors signed through the 2018 Pyeongchang Winter Olympics and 2020 Tokyo Games.
An Olympic sponsor since 1976, McDonald's had signed an eight-year extension to run through 2020. McDonald's had exclusive rights in t
he "retail food services" sponsor category.
The IOC says it will review the sales categories rather than sign a direct replacement. McDonald's remains a national sponsor of the 2018 Olympics with domestic marketing rights in South Korea. pti