Discovery wants India among its top ten markets
US-based Discovery Communications Inc expects India to become one of its top 10 markets globally in the next decade as it takes steps to cater to mass viewing segment including sports.
As TV viewership undergoes a change in India with the advent of digital technology, the company is adopting a hybrid strategy of expanding in traditional segment as well as a preparing platform to tap on-the-go content consumers.
"If you look at pure number's prospective then I would love India to be among top 10 markets for Discovery globally.
At core, we want a scalable play to be the among top 10 markets in 10 years," Discovery Networks Asia Pacific SVP and GM South Asia, Karan Bajaj told PTI. Right now India ranks between 15 to 20 global markets of Discovery Communications.
Bajaj said for Discovery, the Asia Pacific region that includes India and China contributes less than 5 per cent to the network's global turnover.
Discovery Communications Inc had reported full year revenues of around $6.5 billion in 2016.