Mahindra First Choice Wheels to sell used premium bikes
Mahindra group's pre-owned vehicle seller Mahindra First Choice Wheels Ltd (MFCWL) on Friday announced foray into used high-end two-wheeler segment.
The company, which on Friday opened its first outlet for used premium motorcycles of 250 cc and above here in the Capital, plans to have at least 50 such showrooms across 15 cities this year.
"During this month itself we plan to have four such showrooms in Delhi, Mumbai and Bangalore," MFCWL CEO and Managing Director Nagendra Palle said. Elaborating on the company's plans for the two-wheeler segment, he said: "Our focus will be on the premium segment of 250 cc and above to start with and we may look at the lower segment later on."
MFCWL Vice President Retail Business, Tarun Nagar said the company plans to have around 50 outlets for the new segment in around 15 cities.
He said the company has been mulling over foraying into the two-wheeler segment and a strong interest from franchise drove the decision. There is an attractive opportunity in organised used two-wheeler business as it is in cars, Nagar added.
The company will be selling a range of certified premium bikes ranging from Royal Enfield and Kawasaki to Harley Davidson.