Discovery to launch its first Hindi entertainment channel
Broadcasting firm Discovery Communications on Tuesday said it will launch its first Hindi entertainment channel 'Discovery JEET' in India later this year.
Discovery is scaling up investment in over 200 hours of local content originals which will premiere on this new channel, Discovery Communications said. Commenting on the development, Discovery Networks Asia Pacific President and MD Arthur Bastings said: The expansion into general entertainment with JEET redefines how Discovery will connect and interact with new young audiences across the heartlands of India. The new channel would be available for audiences in the metros, tier II and tier III cities.