Burrp looking at Rs 150 crore revenue by March 2019
Food and restaurant recommendation platform Burrp aims to garner revenues of Rs 150 crore by March 2019 as it expands services like events and offers a more personalised search experience to users. The food-tech company, which competes with the likes of Zomato, is also aiming to facilitate transactions worth Rs 1,000 crore through its platform in the same period.
"Burrp earlier led the industry but then things didn't go as per plan. One of the errors was to become a listings platform for everything... Cut to 2015, we have revamped our product with enhanced features like dish discovery, an events section and trending restaurants," Burrp co-business head Abhishek Chhajlani said. These additional features will make it easier for users to search for their favourite food or restaurants, he added. Burrp was acquired by Infomedia, part of Network18, in 2009. "We have made a lot of changes in the way we operate. We are using artificial intelligence to power our platform to map user behaviour and suggest restaurants they would want to visit or order from. The personalisation feature will roll in from the next update," he said.
Burrp's Co-business head Pradeep Prabhu added that the company is now looking at a topline of Rs 150 crore and a gross merchandise value of Rs 1,000 crore by March 2019. "Though the numbers are small currently, we are growing at a steady pace... We had a 'New Year's Eve' event and we saw a huge response to that, we are looking at scaling up the events section.
"Also, we will help customers with online ordering but we will not get into deliveries as some of our competitors," Prabhu added.