Blend of art and commerce

Indian textiles and fashion-wear has been receiving accolades from all over the world, since the ancient times. To give the foreign exporters a closer experience of the same, Greater Noida saw an elaborate arrangement for domestic textile manufacturers to showcase their art, this weekend. 

A two-day mega exhibition was organised by Surat Dreams at the Expo Mart to promote Indian textile. The motto of this event was to uphold Indian textiles in the foreign market and as well as throughout the country as a contribution to PM Modi’s ‘Make in India’ and ‘Skill India’ mission. With 108 exhibitors from all over the country participating in the event, a perfect blend of art and commerce took place at the Expo Mart this weekend. Over 3300 domestic and international buyers from UK, USA, Bangladesh, Pakistan, South Africa and the Gulf countries were present, who helped in generating an estimated amount of Rs 700 crore MOU.

The exhibition enabled manufacturers to reach their target sellers for women’s wear and spread their creation worldwide without the menace of middlemen. The collection exhibited were all women’s wear, from stylish dresses to bridal wear; every woman’s dream wardrobe collection was presented for the domestic and the international buyers. The exhibited fashion clothing was not only ethnic but also had some western wears. 

Traditional lehengas, suits, sarees and fusion dresses were also for display. The exhibition served as a great platform for all the manufacturers and buyers to exchange ideas and discuss the latest trends and styles. This platform had been a meeting of dealers, traders, exporters as well as fashion designers. 

The exhibition also showcased high profile fashion shows featuring top models endorsing the latest ensembles from the ethnic couture presented by 30 textile manufacturers in the two-day event.

One of the four co-founders of Surat Dreams, Hitesh Jain said, “This is the first time that we are doing our textile exhibition at Greater Noida, and the splendid response from the foreign buyers made it the most successful event of Surat Dreams. 

With this exhibition we hope to create history in the coming years of fashion industry by going a step ahead to promote export of textiles.” Similar events had been structured by the company since 2010 but the first event in Greater Noida has proved to be splendidly effective.