BJP 2.0: Tech-savvy, socially networked
Along with its development mantra and extensive political diplomacy the Bharatiya Janata Party (BJP) seems to be fonder of new effective ways of communication rather door to door campaigning in the upcoming elections. Apart from young, technology and media-savvy team, manning the war room, conducting more road shows is also BJP's one of the new poll strategies.
Adding more, from using social media and digital campaigning with Google, Yahoo, and YouTube to foreign PR consultancy firms, now the party top brass also feel that conducting more road shows are also the latest and effective way of communication instead of a public rallies and it is cost effective too. Neither there is any need of tents nor do other decoration, nor can serving water and food, people connect more with spontaneity.
A senior cabinet minister called the last road shows of Prime Minister Narendra Modi as "spontaneous" and "unplanned" while talking to Millennium Post, but sources said the war room led by the party's national president Amit Shah planned the road shows and all have witnessed huge public gathering with pro-Modi slogans.
The recent two road shows of Modi are also presumed to have political motives. One in Bhubaneswar, Odisha to conquer eastern part of the country, especially TMC ruled West Bengal and BJD ruled Odisha and other in the "Diamond city" of both Modi and Shah's home turf Gujarat, is eyeing on the upcoming Assemble elections. Moreover after the recent political twists in the last year, the party is also in an uncertainty in the state.
The advance and modern poll strategies of BJP is not only helping the party to win the elections since 2014, but too helping to reach out to the people more, especially to the youths- which helped BJP in incensement of vote percentages too.
The war room contains with youths of 23- 30 years, who travel across all constituencies of poll bound states and submit their reports. The sources said even after stupendous victories in the last Assembly polls of the BJP, still the publicity team prefers party's trump card as a combination of the party's symbol, PM Modi and known faces in the state leadership. Hundreds of vans are being hired for a criss-crossing audio-visual campaign throughout the poll bound states and kits are used to deliver the party's message at the doorstep of voters, sources also said. The election war rooms of BJP also contains with an IT cell that takes care of party's online presence through Facebook, Twitter and other online websites. BJP's Facebook page has a reach of more than one crore so far. The cell sends out WhatsApp messages to few mobile numbers ever day, which get multiplied and reach more than 4 lakh people during the election time.