Bad Moms spin-off to hit theatres in July 2017
Mila Kunis and Kristen Bell-starrer this year’s hit comedy Bad Moms is getting a spin-off titled ‘Bad Dads’ which is set to be released mid next year.
STX Entertainment announced that the upcoming movie titled ‘Bad Dads’ would be released in US theatres on July 14, 2017, according to Hollywood Reporter. “Where other studios have automatically green lit traditional and significantly more expensive sequels, STX has determined those sequels on average are grossing 68 percent less than the originals,” STX said in a statement.The studio revealed that they would be pursuing other ways to capitalize on the Bad Moms brand, saying, “Instead, STX has chosen to focus on extending consumer passion for the Bad Moms brand with a series of film spin-offs, a reality television show, short form digital content, and a robust consumer products program.”
Bad Moms, which was produced on $20 million budget, has grossed nearly USD 180 million worldwide at the box office, making it the most successful release by far for two-year-old STX.
The film was directed by Jon Lucas and Scott Moore from a script they co-wrote. Jay Hernandez, Jada Pinkett Smith and Christina Applegate are also among the cast members.