Puffin Books has tied up with select stores across the country for this promotion titled ‘Booked for the Summer’.
The four-week-long program will be running from tomorrow till June 30. Each week will feature a themed collection of books from all over the world, in the order — Adventure and Fantasy, Mythology and Folktales, Learning New Things and Back to School, publishing house Penguin said.
“We hope to take kids to different magical lands and have exciting adventures this summer through this fabulous selection of fun books,” a statement said.
To ensure books are easily found, special display racks will be installed across the stores, which will be restocked every week as per the theme.
To engage children, storytelling sessions at some of the stores and activity sheets will be given to them. The program will be extensively promoted at all Penguin Random House channels and other relevant channels, like mommy-blogger pages on social media.
The stores will be communicating the promotions too via their own social media channels as well as emails, the statement said.
Some of the participating stores are Full Circle and Bahri Kids in Delhi, Starmark in Kolkata and Chennai, Story in Kolkata, Sapna Bookstore in Bengaluru, Crossword Bookstore in Nagpur and Baroda and Odyssey in Coimbatore and Chennai.